{"product_id":"b0hkkdz7c7","title":"The Power of Ignorance: How creative solutions emerge when we admit what we don't know","description":"\u003cp\u003e“The wise man knows he doesn’t know.\u003cbr\u003e\nThe fool doesn’t know he doesn’t know.”\u003cbr\u003e\nLao Tzu\u003c\/p\u003e\n\n\u003cp\u003e“In the West they only respect experts.\u003cbr\u003e\nBut the expert mind is the closed mind.”\u003cbr\u003e\nShunryu Suzuki\u003c\/p\u003e\n\n\u003cp\u003eWhat’s the most important step in fixing a puncture?\u003cbr\u003e\nIt isn’t jacking up the car, or taking the wheel off, or finding the puncture.\u003c\/p\u003e\n\n\u003cp\u003eThere’s something more fundamental than any of those.\u003c\/p\u003e\n\n\u003cp\u003eSomething without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything.\u003c\/p\u003e\n\n\u003cp\u003eInstead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is.\u003c\/p\u003e\n\n\u003cp\u003eIf you don’t admit you don’t know what’s happening, you can never find out.\u003cbr\u003e\nIf you don’t find out, you can never change it.\u003c\/p\u003e\n\n\u003cp\u003eThe most important step, always, is admitting you don’t know.\u003c\/p\u003e\n\n\u003cp\u003eThat’s the power of ignorance.\u003c\/p\u003e\n\n\u003cp\u003eIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.\u003c\/p\u003e\n\n\u003cp\u003eWith his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67938274967588,"sku":"YSL43333","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2614\/7620\/files\/51C9o9uOZCL._SY1500.jpg?v=1793283765","url":"https:\/\/booktavero.com\/products\/b0hkkdz7c7","provider":"BookTavero","version":"1.0","type":"link"}