The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Wall Street Journal, USA Today, and Publishers Weekly Bestseller

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:

The Pyramid Principle : the importance of investing in a strong foundation

The Acceptance Principle : recognizing when it’s better to yield than to resist

The Pivot Principle : the value of changing your perspective to increase your effectiveness

The Redirection Principle : using unfavorable circumstances to create favorable outcomes

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles —and 32 companion videos on each principle’s physical application for self-defense from Rener himself—will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home.

Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.