{"product_id":"b0blzpbttn","title":"Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)","description":"\u003cp\u003eMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate,  Universal Principles of UX  pairs  clear explanations  of each concept with  visual examples  of the ideas applied in practice. The book is  organized into six broad categories:\u003c\/p\u003e\n\n\u003cp\u003eConsider   Empathize   Define   Research   Design   Validate   And, features  principles as diverse as:\u003c\/p\u003e\n\n\u003cp\u003eDesign is not neutral   Make the choice easy   Some complexity cannot be reduced   Map the ecosystem   So you think you can scroll   Don’t grade your own homework   User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.\u003c\/p\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThis landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the  Rockport Universal series  offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":67975705329700,"sku":"YSL64333","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2614\/7620\/files\/81kAw9TuNtL._SY1500.jpg?v=1793608243","url":"https:\/\/booktavero.com\/products\/b0blzpbttn","provider":"BookTavero","version":"1.0","type":"link"}